What is a Good Communication Style?
What is good communication style?
Definition: A good communication style is one that is:
- Relaxed
- Clear
- Credible
- Persuasive, and with a
- Positive intent
Nelson Mandela, during his later years, epitomises the concept of a good communication style. Mandela is perceived to be someone who communicated in a clear, credible, persuasive manner and he seemed to have a positive intent towards all.
That combination of communication styles has real power, which you can tap into.
Let us look at each style in turn.
Relaxed.
It is important to appear relaxed.
Even if you are not, try to appear relaxed.
If you are panic-stricken, then you will not attract many followers.
At all times, moderate your voice, keep a reasonable volume, pitch and pace.
Breathe deeply, relax your muscles and give yourself time to think.
Clear language.
Strive for accuracy and clarity in your use of language. Remember that every idea can be expressed using communication, ranging along a continuum from "clear, accurate and precise" at one end, towards "vague, unclear and ambiguous" at the opposite end.
When you are speaking or writing, strive to be clear, accurate and precise, in your choice of words.
For example, rather than say "Positive attitude", you might be more explicit and say, "Optimistic and confident".
Rather than say, "He was a bad influence" you might be more explicit and say, "He was dishonest and lazy".
Communicate exactly what you mean by using precise and accurate language.
Credible.
It is not enough to be clear, you also must be credible. Being credible means backing your statements with hard evidence, observations and facts. You need to demonstrate that your ideas are based upon a clear identification and a proper evaluation of reality.
Be a fact first communicator.
Persuasive.
It is not enough merely to be a "relaxed, clear, fact-first communicator". You need to be persuasive too. And to be persuasive you need to appeal to their emotions.
You can persuade people emotionally by recognising there are three major motivators: Desire, anger and fear. These are the big three emotions.
So, if you want to persuade people to act, remember they will act if they want (desire) it enough, or if they are angry enough, or if they are frightened enough.
Notice that desire is a positive emotion, and that anger and fear are negative emotions.
Therefore, we recommend using their "desire for a better future" as your primary method of persuasion. Again, think of Mandela and you will see he used visions of a better future to incentivise his political message.
Positive intent.
It is important that your message is backed by a positive intent towards others. Meaning, your message should not violate the rights of others, nor should your message induce others to violate other people's rights. By this I mean the right to life, liberty, property and the pursuit of happiness.
As far as possible, make your communication style relaxed, clear, convincing, persuasive and designed to help people improve upon their current situation.
That would be a good communication style.
Communication Skills Quiz
Try our quick quiz to discover where your management communication skills are strong, and where they are not so strong.
About the Author: Chris Farmer
Chris Farmer is the founder of the Corporate Coach Group and has many years’ experience in training leaders and managers, in both the public and private sectors, to achieve their organisational goals, especially during tough economic times. He is also well aware of the disciplines and problems associated with running a business.
Over the years, Chris has designed and delivered thousands of training programmes and has coached and motivated many management teams, groups and individuals. His training programmes are both structured and clear, designed to help delegates organise their thinking and, wherever necessary, to improve their techniques and skills.
Blogs by Email
Do you want to receive an email whenever we post a new blog? The blogs contain article 5-10 minutes long - ideal for reading during your coffee break!
Further Reading in Communication - Clear Communication
-
Communication Skills: ABC Principle
Making sure that people understand your message is important, and there are three ways you can make this happen: By being accurate, being brief and being clear. We call this the ABC principle.
Read Article > -
How to improve your communication skills
How to Improve your Communication Skills You may have a need for training in the following specific areas of communication: Selling to the public. Communication of ideas (both to the public and to your colleagues). Handling difficult people and conflict situations. Answering difficult or critical questions. Building self-confidence as a communicator...
Read Article > -
Communication Skills: Clear Thinking
One of the best ways to improve the clarity of your thinking is to get into the habit of differentiating between pairs of similar but opposing concepts.
Read Article > -
Finding a Common Frame of Reference
Instead of categorising people based on differences like gender, race, age, and personality traits. Finding a common frame of reference suggests focusing on similarities, rather than differences, to foster understanding and connection among people.
Read Article > -
Communication skills for managers and leaders
Leaders and managers need to lead their teams in order to achieve the successful outcome of their vision for their organisation. One of the main ways in which they do this is through being great communicators.
Read Article >
Looking for Communication Skills Training?
If you're looking to develop your Clear Communication Skills, you may find this Communication Skills Training Course beneficial:
Open Training Course Pricing and Availability
Next Open Course Starts in 5 days, Online - Teams, places available